Public Relation
What: Public relations (PR) is a field that concerned of the reputation of the orginization.
Who: Skilled publicist. Reputation protector. The one who able to spin the bad situation to the company’s advantage.
Why: Competitors are everywhere. Need to stand out from the crowd. Be more appealing and interesting to the public and the media.
When: Assist customer when they have any problems.
Where:Everywhere.
How: Able to present a company or individual to the world in the best light.
High level of communicating skill, multitasking, manages time well and understands how the advertising and media work is.
Advertising:
What: A form of communication to persuade the audience to response to your product, ideas, and services.
Who: Creative, plenty of ideas and people who good in imagination.
Why: Gain new customers and increase sales.
When: In everyday life, people come into contact with different kinds of advertising.
Where: Everywhere.
How: Approach to people through various types of mass communication. (Print ads, Broadcasting, Billboard…) Influence people thought and action. Able to plant the brand of the products, ideas, and services deep in the audience mind.
Broadcasting:
What: Radio, Television stations and networks.
Who: Broadcaster must be objective, clear and accurate.
Why: Giving information with fast, clear and simple.
When: -
Where: Everything through broadcasting media.
How: Discipline to their principles.
To be continue...
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